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Metamorphosis Group (MG) is a tech-enabled career coaching EdTech startup company. We are dedicated to providing access to holistic career development programs to Filipino talents across the globe.


Through career coaching, we aim to help the global economy escalate to the next industrial revolution. We serve to empower Filipino talents to develop meaningful careers; provide businesses with goal-oriented and mission-driven talents to meet corporate goals; and create a healthy ecosystem of talents and businesses working together to create new groundbreaking and progressive solutions to solve world problems.



We provide value to our clients through our holistic approach to career and life coaching. As it is said in our tagline, we help build clients' lives starting with their careers. While the client’s career (or alternatively, business or academics) is a central focus of our services, we recognize and acknowledge its potential influence to the other aspects of a person’s life. We help clients see this through our support so they can create more informed decisions in their overall lives.


For the last few years, we formed an ecosystem of coaches, employers, and talents that we believe will cultivate a culture of openness, willingness to solve problems, and spirit of collaboration to meet common goals.


Our biggest value proposition in the company is our content. We share this content heavily in the form of Thought Leadership on LinkedIn and overtime we were able to receive people’s confidence in our perspective and progressive views in career development, talent market, global economy, and innovation technology. We position ourselves as experts of this new school of thinking that we believe serves as a strong core competency for this company.



 To help the global economy escalate to the next industrial revolution.

We aim to empower Filipino talents to develop meaningful careers, to provide businesses with goal-oriented and mission-driven talents to meet corporate goals, and to create a healthy ecosystem of talents and businesses working together to create new groundbreaking and progressive solutions to solve world problems. 


FOR THE TALENTS: To help Filipino talents get clarity in their directions, be familiar with their options, get equipped with the right thinking and communications skills, and be connected to our ecosystem of opportunities.

FOR THE BUSINESS WORLD: To educate businesses about investing their time, energy, and resources in studying about the future of the Filipino talent market and how it can promote our country into higher economic growth.

FOR HUMANKIND AND THE WORLD: To create programs that help both talents and businesses understand how to work together to create more ventures and solutions that can solve immediate problems.


Committed to supporting three of the United Nation's SDGs by ensuring inclusive and equitable quality education and promote lifelong learning opportunities for all, promoting sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all, and helping build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation.

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SERVICE: We believe that doing our job with high standards can help the business meet its corporate vision. We see how selling is more than just a way to earn money but a metric of success for impact.


COMMITMENT: We know very well that if we take really good care of our customers and clients first and foremost, it will ultimately support every career and life needs of all the other stakeholders in the business.


PASSION: We feel passionate, purposeful, and blessed to see where all of our efforts directly go to and strongly believe that it will all lead the world into an entirely new industrial revolution.


HONESTY: We are sincere about our core competences but also transparent about our limitations. But we are proud of our ability to always get the answers we need so it can help everyone better align and meet goals.


RESPECT: We adopt a multi-stakeholder mindset. We are not only at our best towards our customers and clients, but also to our colleagues, peers, and those below the ranks.


INTEGRITY: We make practical decisions and know which ones deserve more attention, even if those decisions are tough. We keep our eyes on the prize and choose paths that lead to the ultimately desired result – our corporate vision.

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Danica Octa

Chairman, President, & CEO

Compassion and perseverance incarnate, Danica Octa is a Career Coach and HR Consultant who now also serves as our beloved queen bee.  Growing up not feeling the social, emotional, and psychological support needed throughout her academic life, she grew to resent herself, becoming insecure and depressed — until she encountered life coaching. Through it, she learned to value and trust both herself and others; so much so that, despite losing her job amidst the pandemic, she chose to help others avoid the same fate and make the best of her situation.


Brimming with optimism, she started the career coaching firm that we all know and love: Meta… I mean, you know the rest. Today, she strives to help others pursue fulfilling careers, and stands as a living reminder of a simple truth: that the struggles you face will never stop you from having the job, and the life, that you want.

Reinnite Madrid

Vice Chairman & Executive Director

If Danica is the ardent spirit that we trust to lead, Ren is the soul — the spiritual bedrock — on whom we rest our worries upon. A few years ago, Ren was interested in establishing a career coaching firm of his own, but had to temporarily withdraw from work because of a sickness; throughout this period, he remained in contact with Danica who, at the time, was in the process of establishing this company.


Realizing our potential for growth, and trusting in Danica's leadership, Ren decided to join us on our journey to transform the world. A paragon of wisdom and determination, Ren is driven by his past experiences, inspiring hope and empowering those who are fortunate enough to be in his presence. Behind every great man’s success is a woman — but behind our success is Reinnite Madrid.

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Sydney Lagos

Vice President & COO

Sydney Lagos (or Syd, if you're close like that) is an expert at strategic planning, advertising, and sustainability who has evolved into our very own ‘queen of the sale’. Despite graduating with Latin Honors from the Ateneo de Manila University, she still felt insecure of her own talents early on in her career; this all changed for her when she became Metamorphosis Group's very first client.


Here, she learned to recalibrate her limiting career mindsets and transformed into the business and marketing powerhouse that she is today. Dedicated to helping people live the lives they desire, and deserve, she isn't afraid to dive headfirst into the deep unknown and help others find their way — just as she has found hers.

Aldrich Rivera

Creative Officer

Aldrich Rivera, who was he before? Art Director. Dean's Lister at iAcademy. Top Talent of the Adobe Design Achievement Awards 2019. Today? He is the beautiful face behind the even more beautiful publications that populate our digital presence; if you think we're cute, it's because Aldrich said you would.


He has found purpose in assisting us pursue career development in the country, and aims to create materials that are not simply visually-appealing, but also evoke the attitudes of kindness and self-confidence that we strive for. With the creative intensity expected from him, and the sheer number of opportunities within his grasp, here at Metamorphosis Group, Aldrich is convinced he's found a home in us, and we're more than happy to have him.

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Kernel Abuel

Assistant to the CEO and
Experience Officer

Everybody needs a 'guy in the chair'. If you're lucky, you get Kernel Abuel; and we like to think we're very, very lucky. With an extensive background in research and economics, Kernel mans the frontlines that exist behind-the-curtains, handling our finances with such proficiency that, when he does his job just right, we might not even notice he's there — but, with a handsome face like that, how could we not?


Leaving the stability of his previous job to join us, Kernel has come to realize, and unceasingly works towards, achieving his full potential, and has now become an essential asset in our journey to help others see that same change in themselves. Every army looks towards its generals for guidance and direction; but when all hell breaks loose and everybody panics, who holds the fort and keeps the company together?

You guessed it: The Kernel.

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Want to meet out career coaches?